Target, Cotton On, Simplot and more to speak at the Mumbrella Retail Marketing Summit

Target’s general manager, marketing and customer, Kenton Elliot, is one of five industry leaders recently confirmed to speak at the Mumbrella Retail Marketing Summit.

Target’s Elliot will reveal the thinking behind the brand’s transformation of marketing approach

Elliot will share the brand and customer-led thinking he has used to transform the retailer’s approach at the summit on March 21 in Sydney.

Having spent more than three years at the retailer, Elliot is now in a position to speak in detail about the results, including what the retailer has achieved and describe how customer data is used to develop better products and inform the retailer’s marketing and communications efforts.

Simplot’s Harman will discuss the reinvigoration of Leggos to challenge the challengers

Simplot general manager of marketing, Suzanne Harman, will also speak at the summit on how a brand with so much history can challenge the challengers.

She will share how Simplot’s brand, Leggo has redefined its brand message to inject passion back into the category and drive sales, providing a timely reminder that a solid, well-considered media campaign built upon a clear objective and simple idea will outperform campaigns chasing the latest fad or media innovation.

She will be one of two senior industry leaders to speak on this topic, with the other to be announced shortly.

Hutchison will detail the keys to Cotton On’s CX thinking

Meanwhile, Cotton On’s group head of digital customer experience, Peter Hutchison, will take the stage to explain the dynamic strategy behind the company’s online CX strategy.

Hutchison will outline how the retail group aims to deliver on its four strategic pillars of improving customer acquisition, driving engagement, conversion, and customer retention, through its digital CX strategy.

Allison will lead a discussion on content strategy for retailers and FMCG

Also confirmed is Ubiquity Lab managing director and former head of global content strategy at Bupa, Matt Allison. He will uncover what a sophisticated, customer-led, content ecosystem looks like, and how marketers can build it.

In the session, Allison will also give examples of how leading FMCG and retail brands use content to differentiate on the ‘why’, and how disruptive FMCG and retail leaders leverage utility to fuel growth.

The Mumbrella Retail Marketing Summit will take place on March 28 in Sydney

Flora & Fauna CEO and founder, Julie Mathers, will also speak, uncovering why ethical retailing is important and makes good business sense.

According to a Nielsen Global Corporate Sustainability Report, millennials represent the generation most willing to pay for brands committed to social and environmental sustainability.

The former head of sales and marketing for will explain how she built Australia’s largest vegan beauty and lifestyle store and why she wants to turn it into a best-in-class ethical business.

The Mumbrella Retail Marketing Summit will take place at the Four Seasons hotel in Sydney on March 28, 2019. Earlybird tickets are on sale now.


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