Target unveils first work from AJF Partnership with spring campaign
Target has followed Myer and David Jones‘ lead in rolling out its campaign for its spring/summer collection of women’s clothes, with its first work from recently appointed creative agency AJF Partnership.
Featuring slow moving shots of women enjoying spring with text rolling across the screen suggesting its “time to thaw out” and time for dresses, bare shoulders and sandals.
https://www.youtube.com/watch?v=gsS1hZRaOKY
It features the song ‘Big Parade’ by The Lumineers.
The ad follows on from the retailer promoting its big toy sale with its last campaign from Big Red.
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Its new and its good. Well done Target and well done AJF.
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It’s way better than before.
It’s a thumbs up.
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Yawn…
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Good one.
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Really really good!
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at least they got rid of the logo at the beginning of the tvc’s
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This sums up the state of the Australian advertising world.
Wallpaper, vanilla ads for retail..
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Sadly you are right ‘says a lot’.
Even more worrying is that the people above think it is good.
‘It’s Target’
Is that all they have to say about themselves?
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Wow. Is this really what Target moved agencies for? What a shame.
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Who needs an idea when you can just have a word?
Think about this it’s awesome.
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Boring!! Plain old vanilla….yawn! At least the Gok ads had personality and were memorable.
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Its a TV advert
It advertises products and prices
It reinforces the brand
yup.. its definitely an advert
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