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Target unveils first work from AJF Partnership with spring campaign

Target has followed Myer and David Jones‘ lead in rolling out its campaign for its spring/summer collection of women’s clothes, with its first work from recently appointed creative agency AJF Partnership.

Featuring slow moving shots of women enjoying spring with text rolling across the screen suggesting its “time to thaw out” and time for dresses, bare shoulders and sandals.

It features the song ‘Big Parade’ by The Lumineers.

The ad follows on from the retailer promoting its big toy sale with its last campaign from Big Red.

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