Tassie Tourism moves media account to Starcom

April 22, 2021 10:07

Tourism Tasmania has appointed Starcom Australia to manage its media account, encompassing strategy, planning, buying and digital media. The account has been held by IPG’s Initiative since 2015.

Starcom’s remit will include a focus on domestic travellers as well as planning for the returning international travellers. Starcom is part of Publicis Groupe.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.