Dr Mumbo

Taxi for the WA Tourism marketing manager!

April 11, 2010 6:48

Things to do before embarking on a press launch involving a taxi journey across WA to showcase the state:

1. Get RAC sponsorship.

2. Check battery.

3. Then you won’t have to call the RAC

topics Host press RAC taxi tourism WA

Comments: 3

Long time listener, first time caller... 12 Apr 10

To quote the young things out there in digispace – EPICFAIL…

User ID not verified.

Eleanor 12 Apr 10

Mmmmm…am I just being totally cynical by thinking this is an example of an “all publicity is good publicity” stunt? Stuff ups get picked up online and spread fast. That means more eyeballs which translates into a higher cost sponsorship package. Is it just me, or does anyone else suspect this too???

User ID not verified.

WTF 12 Apr 10

stunt

User ID not verified.

Taxi for the WA Tourism marketing manager!

‘The radio silence makes no sense’: When will the new Seven CEO front up?

'We take them very seriously': The marketing challenges and opportunities for Australia's biggest sexual wellness brand

'The idea of going back into it was terrifying': Bullfrog's Elle Bullen reflects on leaving and returning to adland

'In a very cluttered marketplace, it gives us the ability to stand out': Paramount aims for younger viewers

When will the cookie crumble? What does Google's delay mean for the industry?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE