Taylors Wines appoints Mr Wolf as creative agency in move to elevate brand

Carr and Singleton

Carr and Singleton

Australian winery Taylors Wines has appointed Mr. Wolf as its lead creative agency following a competitive pitch.

The agency, formed in May by former JWT general manager Richard Carr and ex-Arnold Furnace managing director Tony Singleton, was praised for its “fresh creative thinking” by Taylors chief marketing officer Cameron Crowley.

Carr and Singleton established Mr. Wolf with the aim of helping underdog brands take on larger competitors.

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