The Reject Shop looks to change perceptions of store in new campaign

The Reject Shop has unveiled a campaign aimed at encouraging consumers to “get savvy” as it looks to change perceptions of discount shopping.

Created by full-service agency Spinach, the TV ads feature a reworked version of The Partridge Family’s ‘Come on, get happy’ song, with a “cross section” of people using products available from the shop.

The Reject Shop general manager of marketing Allan Penrose said: “Over the last two years, The Reject Shop has grown exponentially. We now have a much larger national footprint and with that comes an opportunity to communicate our offer to a far larger customer base.

“Also, there are misconceptions in parts of the market that we need to correct, so we attract a greater share of Australia’s everyday shopping dollar. We are confident this new campaign will change perceptions of The Reject Shop.”

Spinach executive creative director Frank Morabito said: “Research tells us that shopping at The Reject Shop is fun; you never know what you’re going to discover. So the advertising had to be fun and communicate the breadth of product range.”

The campaign consists of 60 and 30 second ads, supported by 15 second product commercials.

Creative credits:
Agency: Spinach Advertising
Executive Creative Director: Frank Morabito
Art Director: Melinda Pritchard
Designer: Emma Garry
Account Director: Craig Flanders
Senior Account Manager: Lauren Clark
Strategy Director: Glenn Myatt
Agency Producer: Beaver
Production Company: Hub Productions
Director: Greg Willmott
Producer: Simon Hoy
Music: Dare
Sound Engineer: Front of House
Media: Spinach

General Manager Marketing: Allan Penrose

Advertising and Promotions Manager: Maria Giannopoulos


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