TBWA\Sydney wins creative and PR accounts for Moccona

Global beverage company Jacobs Douwe Egberts has appointed TBWA\Sydney to lead creative, PR and social for its Moccona brand.

The agency takes over creative duties from incumbent Edge, which has worked on a number of campaigns for Moccona since its appointment in July 2019.

TBWA\Sydney’s remit will include the entire Moccona product range in Australia, New Zealand and APAC, which includes capsules, shachets, beans and glass jar instant coffee.

TBWA\Sydney Group’s FleishmanHillard will handle PR and “always-on” social for the brand.

Virginia Marsh, ANZ marketing director of Jacobs Douwe Egberts, said: “We’re excited to partner with TBWA\Sydney Group as we continue to evolve the Moccona brand across the region. The combined skillset across the teams at TBWA\Sydney and FleishmanHillard provides a powerhouse in terms of creative potential.”

Paul Bradbury, CEO of TBWA Australia and New Zealand, said: “Moccona is a strong brand with a rich heritage of brand communication in Australia. We look forward to creating this next chapter with the Jacobs Douwe Egberts team.”

Moccona joins a number of FMCG brands recently added to TBWA\Sydney’s portfolio, alongside Pernod Ricard, Golden Circle and Life Savers.


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