Edge wins the creative account for Moccona coffee

Edge has won the creative account for Jacobs Douwe Egberts’ (JDE) coffee brand Moccona.

The incumbent agency is M&C Saatchi, which worked with the brand for 10 years before deciding not to pitch again.

Edge has won the creative account for Moccona

Russell Hopson, M&C Saatchi group managing director, gave a statement to Mumbrella: “We’ve had a great relationship with Moccona for more than 10 years. Last year Moccona reached the number one instant coffee brand in Australia. We wish them all the best for the future.”

The account includes advertising for Moccona’s glass jar instant coffee, its Barista Reserve label, capsules and mixes.

The news is the latest in a line of business wins for Edge. This year it has won the content accounts for Virgin Money, Freedom Furniture, Jaycar and it won creative project work for Vic Roads in May.

Donna Mulholland, marketing director ANZ at JDE, said: “Against a very robust brief, the team at Edge showed in-depth understanding of the FMCG market, exceptional creative work and a passion for the Moccona brand. We’re looking forward to starting the next big campaign with them in the coming weeks.”

Edge’s executive director of account management, Nicole Gardner, added: “We are thrilled to welcome the Moccona team and work with them to continue to drive the brand’s growth and expansion into new coffee occasions.”


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