Tech agency Unbnd adds new talent, doubles in size in 12 months
Technology company Unbnd has announced several new hires across its business, and a doubling the team in the past 12 months.
The new hires come off the back of David Loughnan being promoted to managing partner following 18 months at the business.
Lachlan Jones has joined Unbnd
The appointments include Lachlan Jones, Mikey Ford, Amy Wardrop and Erik Bernacchi as well as other new starters that specialise in UX, development, engineering and real-time 3D.
Jones has joined as chief commercial officer, following a 14-year tenure at Omnicom – six of which were spent as the managing director of media agency Foundation.
In his new role he will be responsible for driving opportunities for the agency’s interactive mobile entertainment technology Aura, both locally and globally as well as managing existing key commercial partnerships in the US and UK. Jones will work closely with Ford, who joins as creative technologist, focusing on the research and development of Aura to develop new creative applications that change the way businesses create engaging and immersive content.
Expansion at Unbnd comes as a result of the increased demand for Aura both locally and in overseas markets, according to the agency.
“2020 has been a transformative year for Unbnd. We not only launched Aura as a solution for organisations to innovate in how customers engage with their content, but have also grown our agency business by working with brands across a broad spectrum of verticals to turn their ideas into unique creative experiences,” said CEO, Antony Arena.
The agency business has also hired Erik Bernacchi, who has more than a decade of global experience as design director of immersive technologies. Bernacchi will lead the art, animation, UX, and product design output of immersive and creative technology projects including WebGL, WebAR, augmented and virtual reality.
Arena added: “Like many businesses, we were forced to adapt to the challenges 2020 has brought, particularly when it came to helping our clients navigate closing the door on physical, event-based projects and instead think of innovative ways to engage customers digitally through webAR and other applications.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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