‘Rewrite the rules’: Carlton Zero celebrates what you can do without alcohol

Zero-alcohol beer provides new opportunities and a chance to ‘rewrite the rules’ of alcohol consumption, says a new campaign for Carlton Zero.

The campaign features a familiar face to Australian beer ads, discovering that he can now swim, drive and operate heavy machinery, after making the switch from alcoholic to non-alcoholic beer.

Carlton Zero brand director, Hayden Turner, said it’s time to challenge the social tropes of beer drinking.