Telegraph launches home reno mini book series
The Daily Telegraph and The Sunday Telegraph will this Sunday launch a series of eight mini books aimed at family home renovators.
The announcement:
August 26, 2011 –
This Sunday August 28, Sydney’s favourite newspapers, The Daily Telegraph and The Sunday Telegraph, will launch the Home Inspiration Series – a series of eight mini books created to help families save money and save time improving their homes.
The Home Inspiration Series comes packed with practical ideas squarely at Sydney’s family renovators and DIYers. Featuring step-by-step instructions and great ways to work to a limited budget, the series will help readers achieve their home improvement dreams by focusing on genuinely achievable projects instead of perfect show-home shots.
Supported by a comprehensive multimedia campaign, in-paper in The Daily Telegraph and The Sunday Telegraph and via a dedicated microsite hosted at thetelegraph.com.au, the series covers everything readers need to know to get their home looking and functioning the way they want this spring.
Nationwide News marketing director David Goldman said: “To many families across Sydney an attractive and comfortable home is a key factor to a happy and successful life, and the ongoing trend for home improvements reflects that.
“By offering these great quality books to our readers, The Daily Telegraph and The Sunday Telegraph can be part of that family experience, helping them save time and money in the process.”
Readers can start their collection with a free Collectors Case and the ‘Room Revamps’ title with The Sunday Telegraph on August 28, then continue to collect the series every day for $2 when purchasing a newspaper.
In the final weekend of this campaign the ‘Get Gardening’ title comes with a free packet of lettuce, basil or carrot seeds with The Daily Telegraph on Saturday September 3.
The Sunday Telegraph on September 4 will feature the ‘Tools & Techniques’ title coinciding with a Father’s Day promotion to a win $25,000 shed package.
The Daily Telegraph and The Sunday Telegraph remain Sydney’s favourite newspapers collectively reaching over two million readers per week.
Source: News Limited press release
