Telstra adds Clemenger BBDO Sydney to agency roster
Telstra has added Clemenger BBDO Sydney to its agency roster, with the creative agency behind the telco’s latest campaign focusing on its customer advocacy.
Clemenger BBDO Sydney joins a long list of agencies on the roster, including DDB and The Monkeys. DDB Sydney has most recently worked on the telco’s 4GX campaign while The Monkey’s were behind the telco’s campaign for its bundled packages.
https://www.youtube.com/watch?v=iMimF_QnYFY&feature=youtu.be
Speaking to Mumbrella on the appointment Clemenger BBDO CEO Andy Pontin said: “We’re working on a couple of campaigns for Telstra at the moment which is great. The first one went to air last week. That’s our first major work for Telstra which broke on Sunday.
Soooooo corny.
Really nice campaign that hits at the heart of what life is all about. Connections and our ability to make ’em! Unconnected, we are unconscious, so when a brand starts to understand and internalize this it starts to ascend – move from the emotional to the spiritual. Great work by the marketing team and agency Clemengerbbdo.
I love the deliver of a cushion, so original and commonplace.
I guess Telstra is polyamorous now…
… i.e. no longer one committed “partnership” with a trusted agency. Instead, we’ll have a harem and leave you all perpetually nervous.
Please Mr dsouza,please my industry.You are everything that is wrong with it.What a lot of f—-g psycho babble!
Well Tom Donald at least the screwing is getting shared around.
Hey EJ, I think if you read Mr D’Souza’s words again you’ll realise he’s clearly just having a bit of satirical fun. At one level, he’s mocking the kind of industry “psycho babble” you mention – and at a more direct level he appears to be having dig at the actual executions. If you watch the executions above and then re-read D’Souza’s words you’ll totally squirm with mirth at the biting satire right there in his opening line: “Really nice campaign that hits at the heart of what life is all about”.
I went to a Telstra store at Parramatta to cancel our message bank because when it stopped working Telstra promised to fix it when I phoned but never did. But kept billing me for it. The Telstra store guy was fairly pissed off at me because he wanted me to buy a mobile. He didn’t smile and he didn’t give me his name. And that’s inside a Telstra store.
And that’s the reality. That’s why they have to do this crap. I’m with you EJ.
DDB, RGA, Monkeys, Droga, Clems, Lavendar, Eleven PR, OMD, Tounge,
I’m sure DDB, RGA, Interbrand, Lavendar, The Monkeys, Droga5, Tounge, Jack Morton, Eleven PR, Frog Design, Accenture and OMD have all chipped in to send Clems a bouquet of flowers to welcome them to the Telstra agency roster.