Telstra promotes marketing boss Joe Pollard



Telstra marketing boss Joe Pollard has been promoted to chief marketing officer and group executive media in an effort to further drive the telco’s strategic growth agenda.

Pollard will continue to lead all of Telstra’s media and marketing functions including the chief marketing office.

She joined Telstra in November last year as group managing director of media and marketing.

Telstra has also promoted group managing director of consumer and acting group managing director products Karsten Wildberger  to group executive retail and group MD of strategic finance and active group executive international Cynthia Whelan was promoted to group executive international and new businesses.

CEO Andrew Pen said in a statement: “Karsten, Cynthia and Joe are outstanding executives who have already made significant contributions to our growth ambitions and will take even larger roles in this new structure. They bring significant international experience prior to joining Telstra.

“These positions reflect our commitment to improving consumer and product offers to customers through one laser-focused team, to elevate our media and marketing activities and align them across the business, and our continued focus on growth.”

Wildberger will manage the retail business including consumer and business divisions, product and digital business units with broader enterprise-wide responsibilities and a strong focus on customer advocacy.

Whelan will be responsible for driving growth initiatives into new markets, including Telstra Health, Telstra Ventures, Smart Home Solutions and new premium services, as well as Telstra’s international operations.  Responsibilities for strategic finance, including mergers and acquisitions, will remain with chief financial officer Warwick Bray.

The new appointments are effective immediately.


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