Telstra to launch music streaming service

Telstra is to enter Australia’s burgeoning music streaming space.

The company today announced a deal with subscription music service MOG, which enables users to stream music to their mobile, tablet, computer or net-connected TV.

Joining music streaming brands such as Spotify, Rdio and Songl, Telstra is to offer ‘rented’ rather than ‘owned’ music with access to a catalogue of 15m tracks.

Like Rdio and Songl, the service is ad-free.

Telstra’s executive director of media, applications and user experience, J-B Rousselot said the partnership to bring ‘MOG powered by Telstra’ was the first of its kind in Australia.

“The service will provide access to ad-free, unlimited music with an internet connection for less than the price of a CD each month. Telstra’s network superiority means customers will receive the best music experience with MOG through faster download speeds, faster streaming and no data costs for using the service.”

Rdio boss Dave Cain, who was appointed last month, welcomed the launch.

He told Mumbrella: “The market needs category awareness. The MOG deal will do a good education piece in what streaming music is. And Telstra’s ‘all you can eat’ package is huge – I’m excited to see it.”

Like rivals Spotify and Songl, which was announced along with the appointment of Mark Shaw as boss of Universal Music and Sony Music joint-venture DMD last week, a launch date for MOG in Australia has yet to be confirmed.


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