Telstra to support Oprah’s Aussie visit
Telstra will provide telecommunication services and support for the Oprah’s Australian Adventure next month.
The announcement:
Friday 26 November 2010: Around 300 of Oprah’s viewers and production crew will soon be using the Telstra Next G™ network to connect with friends and family while in Australia next month under a partnership announced today.
Telstra Chief Marketing Officer, Kate McKenzie, said Telstra was proud to partner with “The Oprah Winfrey Show” during their visit to visit to Australia and will be providing:
•Telstra Next G network connections to power the Motorola Defy Smartphone for the viewers being flown to Australia for the show;
•Telstra Mobile Broadband Ultimate USB modems for “Oprah” show field producers , delivering her team high-speed internet access on the world’s fastest national mobile broadband service;
•Network support during two live shows at the Sydney Opera House on 14 December.
Ms McKenzie said Telstra was an ideal partner for “Oprah’s Ultimate Australian Adventure” given Telstra’s Next G™ network is the world’s largest and fastest national 3G network, covering more than 2.1 million square kilometres and 99 per cent of the Australian population.
“We look forward to connecting more than 300 of Oprah’s most loyal viewers with Australia and the world through Telstra’s Next G network when they arrive on our shores in December,” Ms McKenzie said.
“With a global audience across 145 countries we are delighted to partner with ‘The Oprah Winfrey Show’ and help showcase the very best Australia has to offer.
“Telstra’s people will help the project too with a small team of Telstra Next G Angels set to assist “Oprah” show audience members and crew by answering their technology questions and providing tech support during the set up of the shows.”
Partners and sponsors of “Oprah’s Ultimate Australian Adventure” include Tourism Australia, Qantas Airways, Chevrolet, Motorola, American Express and Telstra. The “Oprah” show Australian television affiliate and partner is Network Ten.
For more information on the Telstra Next G™ network, visit www.telstra.com/nextg.
Source: Telstra press release
I am surprised there isn’t a buzz or backlash here about the Oprah episode on Channel Ten last night. I turned the TV on maybe halfway through and watched to the end, slack-jawed about the extremely poor production quality of the australian links and footage. Some of the images (tourism/destination stuff presumably meant to entice) were fuzzy and looked like home videos replayed on an old tv monitor.
The links with Carrie Bickmore were horrendously written and the brand mentions plain embarrassing, the sound and picture quality was poor/dreadful.
With all the hype, I’d have thought Channel Ten and Harpo could pull together something better.
So appalling, I can’t wait to see what they do next.
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