Telstra TV adds Vevo app following partnership

Telstra TV will now host an app for music platform Vevo, giving users access to its full library of music videos and performances.

The announcement:

Vevo, the world leading all-premium music video platform, has confirmed that its extensive catalogue of music videos will now be available on Telstra TV, the streaming service which is owned and operated by leading Australian telecommunications company, Telstra. Telstra TV users will be able to watch content from the biggest stars on the planet across all genres of music as they navigate the 450,000 videos on offer from Vevo.

The addition of music videos to the service comes at a time for consumers when their access to live music is limited and they are increasingly turning to premium music video to discover new artists, keep up with current hits, and rediscover old favourites.

“We are thrilled to partner with Telstra to bring our massive catalogue of music videos to Telstra TV said Steve Sos, Managing Director, Australia and New Zealand, Vevo. Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room.  In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”

The latter part of 2020 sees Vevo continuing to expand its global distribution capabilities and execute on a living room strategy for the music video where viewership across CTV is up over 20% year over year for the past two years. The approach is a compliment to Vevo’s wide-ranging distribution across every screen as consumer demand continues to grow for premium music video content.

“We are very delighted to be bringing Vevo to our Telstra TV users, offering them access to hundreds of thousands of the biggest global music videos on Australia’s leading streaming platform. We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers,” said Rebecca Haagsma, Media Executive, Product & Technology, Telstra.

Source: Vevo press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.