Tempest loses out as Carsales goes in-house

Tim Burrowes

February 9, 2009 1:22

Online advertising network Tempest has lost one of its major clients with the decision of Carsales.com.au to take its advertising sales in-house.

However, the move has been anticipated since Tempest founder Monique Talbot sold a majority of the company to Adconion more than a year ago.

The decision sees Carsales – which claims to be Australia’s biggest auto web site – create an inhouse sales team called Mediamotive.

Talbot said: “”I think it is fantastic for Carsales.com.au that we were able to deliver above expectations every year for the last five years and I am very proud of what our team has achieved. Carsales has worked tirelessly to continue to be the number one auto site in Australia and their advertising revenue has reflected its position.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.