Ten places last on Saturday night with just 5.3% audience share

Ten was beaten by its commercial rivals Seven and Nine on Saturday night, only managing to secure a 5.3% audience share.

Its poor performance also meant it was beaten by ABC (13.0%), SBS (5.7%), and even Nine’s multi-channel Go (6.5%).

Ten’s best performing show on Saturday was 10 News First, which had an average metro audience of 268,000, according to OzTAM’s preliminary overnight numbers.

Seven’s news offering, which airs later, topped the charts with 859,000 metro viewers, while Nine News had 566,000.

Outside of news, the most-watched programming was day three of the cricket test between Australia and New Zealand on Seven.

Session two had the most viewers, with an average of 687,000, while session three had 621,000, and session one had 584,000.

The cricket also topped the key advertising demographics of those aged 16 to 39, and 18 to 49, while Seven News took the top spot in the 25 to 54s.

Overall, Seven easily won the night with 28.7% for its primary channel and 36.9% for the network.

Nine was second with 12.5% and 25.8%, while the ABC’s primary channel share of 13.0% was complimented by its network share of 18.0%.

SBS beat Ten in primary channel shares (5.7% to 5.3%), however with the addition of multi-channels, Network Ten snuck ahead (10.1% to 8.9%).


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