Ten rolls out promotional push for All Access platform
Ten has unveiled a major marketing push for its new CBS-backed subscription platform, 10 All Access.
The campaign, put together by Spark Foundry, showcases the range of content available on the platform, which spans from local reality series like I’m A Celebrity, Get Me Out of Here, to CBS hits Survivor (US), NCIS, Madam Secretary and Hawaii Five-O.
Ten All Access has also partnered with the 2019 Moonlight Cinema program, as part of the campaign. It seeks to highlight the range of content as well as the fact the service is ad-free and free for a subscription’s first month.
Brad Garbutt, Ten’s head of marketing, said the network hoped to reach as many people as possible with the campaign.
“Ten All Access is a brand new service for audiences and 10’s first step into the streaming world,” Garbutt added.
Linda Fagerlund, head of strategy at Spark Foundry, said the agency was pleased to launch the new product to market.
“With this campaign, we are combining contextual, interest-based targeting with high impact out-of-home across Australia,” Fagerlund. “Ten All Access is also infiltrating other popular activities across summer such as podcasts and a partnership with Moonlight Cinema.”
After the first month, Ten All Access costs $9.99.
Pricing seems a bit rich compared to Netflix
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