Nine integrates 9Now into 9Galaxy tool, offers dynamic ad insertion ahead of Australian Open
Buyers will be able to purchase advertising slots across Nine’s broadcast video-on-demand and linear channel through 9Galaxy by the end of the month.
From January 28, the automation tool, which has been in market for more than a year, will allow buyers to purchase campaigns across all of their platforms and devices.
9Now inventory now sits in automation tool, 9Galaxy
Good stuff. I really believe we are all heading this way – towards entropy! As in, more and more automation.
I thought nine’s addressable tv product was out 6 months ago, now this article? Feels like nine has been fluffing around trying to figure out how to make digital live ad replacement happen without much success..
They did put press out and do a dance about addressable TV. However the latest article is about Addressable Live TV.
Add and subtract words for effect
This is their data vendor?!!
https://www.accc.gov.au/media-release/equifax-formerly-veda-to-pay-35-million-in-penalties