Ten sales boss O’Brien: We need just one hit to turn it around

The head of sales for embattled Network Ten says the broadcaster needs just one hit to turn around its fortunes.

This week sees the network launch a tranche of new shows including Everybody Dance Now, Puberty Blues and Class Of. It is also about to launch the second series of Can of Worms with new host Chrissie Swan, and talent quest I Will Survive.

Barry O’Brien, Ten’s newly arrived chief sales officer, said that he followed the mantra of David Leckie, the man who turned around Seven’s fortunes.

He said: “I remember sitting with David Leckie when the network was not in great shape. All he said was ‘You need one.’ That’s where we’re aiming. If we got two, got three, absolute bonus.”

In the video interview with Mumbrella’s Tim Burrowes, O’Brien said that the network was focusing on delivering audience in the 18-49 demographic rather than in absolute numbers.

The interview was shot last week, before Everybody Dance Now aired to poor ratings.

Tonight sees the network’s best hope of a hit, Puberty Blues, go to air. Produced by Southern Star, previews of the nostalgic drama have been positive. Also airing tonight is Class Of, which is based on a European format and sees a group of struggling students get help from education specialists. Class Of has been on Ten’s slate for two years since it was announced alongside The Renovators, which tanked, and Don’t Stop Believing which never made it to air.


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