Ten sees abysmal Sunday night ratings performance
Ten has slipped away from commercial free to air rivals on Sunday night, pulling a ratings share of just 7.5%.
While Nine and Seven attracted main channel shares of 23.3% and 20.5% respectively, Ten was unable to beat the ABC’s 13.6% share and came slightly ahead of SBS’ 4.9% – a 2.6 percentage point difference.
Last week the channel premiered Russell Coight’s All Aussie Adventures, which achieved 881,000 metro viewers and Street Smart, which had an audience of 365,000. Street Smart was quickly moved into another time slot. Ten’s share last Sunday was 8%.
Network Ten’s share was the lowest with the exclusion of The Royal Wedding evening
It marks one of the lowest shares for Ten this year. On Saturday night, Ten’s share was 6.8%. But on the night of the Royal Wedding earlier this year, Ten finished with a 3.4% share.
According to OzTAM’s overnight preliminary ratings, Ten Network pulled a share of 12%, falling behind Seven Network’s 33.1%, Nine Network’s 30.8% and ABC Network’s 13.6%. SBS Network’s share was 6.5%. The biggest multi-channel was 7mate, at 6.5%.
Russell Coight’s All Aussie Adventures was the most watched program from Ten last night, with 634,000 metro viewers and a national audience of 987,000. A repeat of Daddy’s Home, which replaced Street Smart, pulled an average audience of 229,000 metro viewers.
Both programs couldn’t attract the audiences of Nine’s The Block or Seven’s Little Big Shots. The Block had a metro audience of 1.192m metro viewers, holding from last week’s premiere of 1.169m. The Block also led the key advertising demographics, made up of the 16-39s, 18-49s and 25-54s. Nationally, The Block’s audience was 1.642m.
Seven’s Little Big Shots attracted an audience of 878,000 across the five metro cities, while nationally it had an audience of 1.387m. But Seven’s 6pm news bulletin led the night with 1.251m metro viewers. Seven News attracted a larger audience than Nine News Sunday’s 1.016m.
Nationally, both shows had audiences of 1.807m and 1.429m.
ABC News Sunday had an average metro audience of 701,000 while Ten Eyewitness News pulled in 248,000 metro viewers. Including regional figures, the audiences grew to 1.055m and 366,000.
Mumbrella has approached Ten for comment.
Ratings that come instantly are hardly worth the having, ratings must grow if a genuine interest exists.
Programming is a matter of hard work and intense input, it must be flexible and ready to adapt quickly.
Programming via the hunger or the greed for ratings is WRONG.
Good programming brings ratings gradually; dud shows have held their ratings because of audience inertia in many cases, not by any quality inherent in the programming, but by a lack of attractive opposition.
Good programming requires honest hard work and imagination, not gimmicks, over paid so called celebrities or fireworks.
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I love Working Dog but how many times can you watch someone forget to put a handbrake on or crash through a fence. Street Smart wouldn’t even have been commissioned for You Tube. I don’t know how it made it past the pilot.
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As long as Ten keeps broadcasting The Project.
Its loss would be too great a blow to the nation.
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The project was ok on Sunday nite. Lisa does not fit in. During the week it’s pretty awful. Really not worth watching.
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I hope that’s scarcasm and you’re not serious.
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Hope this is a joke.
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I was all set to watch Bull, as advertised, and once again, they show repeats of unsuccessful movies. Whoever runs their programming schedule obviously is arrogant, ignorant or both.
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382k on a sunday night in winter is very poor. Lisa joining the show appears to have done zilch. Content chief at 10 must take ultimate responsibility for the schedule. Get paid the big $ like they all do at commercial networks, then you face the music when things have gaping holes in it. CBS have done nothing since taking over.
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Jo … what a negative tripe you are … my family and friends loved BOTH Russel Coight and Streetsmart … what a refreshing change to have our kids with us watching and laughing at shows together. Locally made shows as well which should be celebrated .. maybe most of us dont like your type of shows but we are not so negative like yourself and put the boot in …Aussie made comedy is always easy to put down … wait a minute…. do i detect snobbery?
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Ten network has dragged the media to an all time low. A rightwing station with Murdochs flunky’s posted all through the channel and now the announcement of the rightwing sky news coming to free to air in association with ten. No wonder they have no viewers. It would be no shame if it disappeared alltogether.
Regards the better John.
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Are you being facetious? You must be… The Project needs to go.
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Network Ten is being run by incompetent fools.
Management high five each other at abyssmal numbers at 6.00 and 6.30pm, the beginning of your prime time ratings block. They serve up one program worth watching (Masterchef) and have the audacity to charge advertisers top dollar for the other rubbish peddled out. The public is not stupid.
CBS was seen as the saviour but instead they sit by and watch the Network languish into obscurity. How long will they wait before moving in?
Whatever happens, it’s going to be an interesting few months ahead when the “ brains trust” tries to fill the schedule with no content and no Big Bash.
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Programming is dead mate – it’s about as relevant as morse code…
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I agree with you Simone, I think we’re missing some good non offensive comedy, non agenda driven, non propaganda saturated shows (ie the project- a load of rubbish where theyre telling you how to think) where families can sit together and enjoy.
The project needs to go!!!!
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If Skynews appears on Ten that will be it for me and I will be driven away from Ten faster than the speed of light emitting from my remote control changing channel or setting a recording. I thought Ten were youthful believers in things that matter, from a centre-left perspective, not coal loving right leaning climate-change deniers full of corporatized economic rationalist big end of town cigar smoking think tank egotistical boof-heads. Focus more on your shows and talent which audiences love, like Julia Morris, Chris Brown, Have you Been Paying Attention, I’m a Celebrity, Bachelor(ette) and new shows with a younger person or family orientated comedy and entertainment focus. Like what good comedians do and young people do, stretch the boundaries and challenge the establishment. But for heavens sake, don’t go down the road of Fox or Sky.
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I watch foxtel
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the project is like traveling back in a time machine to 1995 to watch current affairs
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Well said here … agree with everything
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Just saying channel 10 needs to improve its app which in our opinion would bring the viewers. Most people we know these days stream their tv shows. We love using our channel 7now app all the time because of its easy use. People want easier, especially for our shows.
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Cant stand the project……. Terrible…..No wonder Russell Coight rated so well…..We need a laugh thats for sure…..
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So they seem to think. It is the only way back to anything like a good performance.
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