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Ten shares drop for second day running after bad news on ad revenues

Shares in Ten took a further drop when the ASX opened this morning, marking a fall to their lowest point of the year.

The company share price fell to 24.5c, valuing it at around $650m. Combined with yesterday’s fall, nearly $100m has been wiped off the company’s market capitalisation in the last 24 hours.

Yesterday the network disclosed to the market that its revenues were down, its share of the free to air advertising market was hovering around 20% and its costs had risen.

Source: Google Finance

Source: Google Finance

The network says that its ratings have improved slightly since Masterchef returned and that this should be reflected by improved advertising share going forward.

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