Ten takes media buyers on Siberian expedition

Dr Mumbo gathers some of Australia’s most senior media buyers and marketers are about to fly out to Russia, courtesy of Channel Ten, for the Sochi Winter Olympics which starts on Friday.

What with ongoing disputes over gay rights, terrorist attacks, and a leopard cub mauling journalists yesterday (which could only be restrained by Russian president Vladimir Putin), it’s an intrepid crew who will be boarding the Emirates flights to Moscow.

As one senior industry figure told Dr Mumbo: “As an essential industry media buyers and marketers need to adequately protected.”

But fear not, the TV network has hired security specifically for the senior media buyers and marketers making the journey.