I’m a Celebrity finale pulls in 1.1m to see Brendan Fevola crowned king of the jungle

Brendan FevolaThe finale of Ten’s I’m a Celebrity Get Me Out Of Here! saw 1.1m metro viewers tune in for the winner’s announcement to see AFL player Brendan Fevola crowned king of the jungle.

With the show overrunning by 11 minutes, OzTAM’s confirmed numbers saw the audience boosted for the reality TV show from 858,000 to 1.1m for the winner announcement and an average of 727,000 viewers tuning in for the full finale episode, which kicked off at 6:30pm, and saw Fevola defeat rugby league player Paul ‘The Chief’ Harragon and former Bachelor contestant Laurina Fleure.

The AFL player won $100,000 for his chosen charity The Shane Warne Foundation, which will be wound up on Friday. During the show Fevola announced that half of his winnings would go to Harragon’s charity, The Mark Hughes Foundation.

The show was down on the launch of the series which saw 1.324m metro viewers tune in. It was also down on the finale of season one which saw 1.144m metro viewers tune in to see former English-cricket player Andrew ‘Freddie’ Flintoff win.

Seven’s My Kitchen Rules topped the night with 1.449m while the ABC’s Doc Martin, both airing from 7:30pm, was the only other non-news show to pass the million mark, with an audience of 1.042m.

It was also the night before the finale of Australia’s Got Talent, which has faced a poor season, and last night drew 575,000 metro viewers.

The second outing of US drama The People v. OJ Simpson, airing at 8:30pm after I’m a Celebrity, pulled in 605,000 metro viewers, up on last week’s debut audience of 593,000.

Looking at the key advertising demographics Seven’s My Kitchen Rules was the most watched show across 16-39 year olds, 18-49 year olds and 25-54 year olds.

The People v. OJ Simpson was the second most-watched show amongst 16-39 year olds while the winner announcement of I’m a Celebrity was the second most-watched show amongst 18-49 year olds and 25-54 year olds.

Seven won the night, thanks to MKR, with an audience share of 24%, ahead of Nine which had a share of 17.4%. The ABC claimed third place with a share of 14.4% while Ten settled for a share of 13.7%.

In the news battleground, Seven News was watched by 1.032m while Nine News pulled in a metro audience of 1.009m.


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