Morning Update: Aldi spoofs Cadbury’s gorilla ad; SXSW’s wearable song wig; L’Oreal goes unbranded; Stella Artois celebrates 600 years

Aldi, the budget supermarket, has mocked Cadbury’s classic ‘gorilla’ ad in an Easter campaign showing the low price of a chocolate bunny.

The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums. However he is distracted by two chocolate bunnies on the kit.”

Creativity Online: Must See at SXSW: The Weird Wearable That Is Song Wig

We’re not sure if this is ingenious or just hilarious, but if you’re heading down to Austin for SXSW, you can experience the latest in Japanese wearable tech — the “Song Wig,” a new music-sharing idea from Party in Tokyo.

It’s essentially a wig made up of strands of ‘hair’ that are actually earbuds and comes in three different styles: Pop Star, Reggae Guru and Classical Maestro (for “channeling your inner Mozart”). The idea is that you hook up to a music player via Bluetooth, and listen with all your friends.

Some people seem to see Facebook’s growing monopoly as a huge opportunity. They couldn’t be more wrong. Do you remember when everybody declared that the “homepage is dead”? That was less than two years ago and it’s already revealing itself to be a dreadful mistake.

The perceived wisdom was that it was smarter to publish direct to established social platforms, such as YouTube, Facebook, and Snapchat, because that’s where audiences are. No point in owning your own platform any more!

Ad Age: L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans

Why would a major marketer invest in a global content hub that carries no branding and no e-commerce – and happily showcases rival brands? L’Oreal, the world’s third biggest marketer, with a $5.3 billion budget, according to the Ad Age Datacenter, has done just that.

The French beauty giant, best known for mass market campaigns featuring mainstream celebrities like Beyoncé and Jennifer Lopez, has created Fab Beauty, a stylish, low-key site that targets only the most dedicated and in-the-know beauty aficionados.



Mumbrella Asia: Enough of ‘the pretty stuff’. Why graphic design has always been about the user experience

In this guest post, Graeme Stephenson takes issue with graphic design being referred to as ‘the pretty stuff’ and argues that without great graphic design there cannot be great UX. 

I read recently that yesterday’s graphic designers are today’s UX [user experience] designers. But haven’t graphic designers always been designing user experiences?

Take Uber (yes, really), earlier last month, Uber launched a new visual expression as part of a larger rebranding effort. With this transition, Uber begins to overcome a fairly monochromatic, visual and emotive presence.

stella artois 600 years

Campaign Live: Stella Artois celebrates 600 years in TV campaign

Stella Artois, the premium lager brand owned by AB InBev, is celebrating its 600-year anniversary in a campaign about its history. The ad, by Mother, sees a young man called Sebastian Artois selling all of his possessions, including his dog, to buy a brewery at auction.

It draws on aspects from old silent movies and combines this with modern music. The ad was directed by François Rousselet through Riff Raff. Another ad will include Isabella Artois and will document key stories in the legacy. Copy at the end of each ad reads: “What do you want to be remembered for?”

Sony Future Lab projector

The Verge: Sony’s prototype projector turns any tabletop into a touch-sensitive display

Sony’s Future Lab is a R&D group responsible for taking crazy ideas into the prototype phase, and one impressive vision shown here at SXSW in Austin this week is a projector that turns any flat surface into a screen for light to play on.

The “Interactive Tabletop” concept uses depth sensors and motion tracking to know when objects are placed on the table and even bring storybooks to life. The project looks like a fully realised version of the augmented reality coffee table inventor and technologist Bastian Broecker constructed back in 2012 using a PlayStation Eye camera and a Microsoft Kinect sensor.



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