ADMA adds seven industry leaders to advisory committee

March 4, 2021 10:12

The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group.

IPG MediaBrands CEO Mark Coad, Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest appointments to the committee.

ADMA will be focusing on education and regulation in 2021, following the ‘litmus test’ of 2020 on the use of data and creativity in marketing.

“As strange as 2020 was due to COVID-19, it was also a marketing litmus test,” said ADMA CEO Andrea Martens.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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ADMA adds seven industry leaders to advisory committee

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