Biggest Loser ratings stall sees Ten slump into fourth place for ratings week
Ten has been beaten into fourth place by the ABC for the third week out of five since the official ratings year began.
The result comes on the back of a week which saw Ten’s ratings squeezed by the success of Nine’s Married At First Sight and Seven’s My Kitchen Rules, leaving no room for the network’s rebooted The Biggest Loser Transformed.
MKR: Most watched show of the week across the nation
Last week, Wednesday’s episode of MKR was the most watched show nationally, with an audience of 1.628m viewers, including a metro audience of 1.078m.
This was only just ahead of Tuesday night’s Married At First Sight which rated 1.627m nationally including 1.153m among metro audiences.
Ten’s only appearance in the top 20 national shows was I’m A Celebrity, which ended on Monday night and saw 1.46m tune in nationally for the winner announcement.
Biggest Loser Transformed: In desperate ratings trouble
However, Ten’s The Biggest Loser Transformed was a major turnoff for metro audiences, with Tuesday’s launch episode rating 450,000, just the 56th most watched show of the week. Wednesday’s episode, which rated 453,000, was 55th most watched of the week.
Thursday night’s Biggest Loser episode slumped to 387,000 – 62nd most watched show of the week.
In terms of prime time metro share for the week, Seven was a narrow winner in the all-people demographic, rating 21.4%, ahead of Nine’s 20.7%.
After clinging on to third place for most of the week, Ten’s fourth place fate was sealed by a strong ratings performance from the ABC on Saturday.
ABC’s Death in Paradise was the most popular show of Saturday, rating 824,000 with metro audiences and 1.329m nationally.
Saturday night saw Seven top the ratings with a 19,9% share, ahead of ABC’s 18.9%. Nine rated 13.7% and Ten 7.8%.
In Perth, Ten’s Saturday share plunged to 5.9%, a number which even saw it beaten by Nine’s secondary channel Go.
Meanwhile, after signs that Nine’s Today was threatening to catch Seven’s Sunrise during 2016, the challenge appears to be fading in the early weeks of 2017. Last week saw Sunrise average a national audience of 507,000 to Today’s 417,000, and a metro audience of 299,000 to Today’s 270,000.
In the key advertiser demographics, Nine finished ahead of Seven for the week in 16-39, 25-54 and grocery buyers.
The only place where Ten could point to a win was its I’m A Celebrity winner announcement, which was top show for the week among the grocery buyer demographic.
So far during 2017, in the all-people demographic, Seven has won every week of the official ratings year, which began on February 12, and nine out of 11 of the weeks of the calendar year.
Week 11 in numbers (graphs prepared by Nine based on OzTam data):
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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