Ten’s Celebrity Name Game premieres to 314,000 metro viewers

Monday night was a mixed bag for Ten, with the latest attempt at a Grant Denyer-hosted game show, Celebrity Name Game, premiering to just 314,000 metro viewers. On the other side of the coin, Have You Been Paying Attention returned to 787,000.

The current-affairs based quiz show has been a hit for Ten, despite taking time to find its feet, and is currently in its seventh season.

But the network’s gamble on another quiz show in the 6pm slot failed to pay off, with Celebrity Name Game failing to break the top 20 shows for the evening. It replaced Pointless, which premiered to 493,000 metro viewers but dwindled to 204,000 last week. Pointless replaced Family Feud which bowed out with 213,000 viewers. It is worth nothing that Pointless premiered with a triple cast across Ten, One and Eleven, now 10 Bold and 10 Peach, whereas Celebrity Name Game premiered on Ten alone.

Ten’s head of programming Daniel Monaghan remains optimistic about the premieres, saying the network was thrilled the with performances.

“Celebrity Name Game brought the fun back to 6pm last night lifting 68% in its 6pm timeslot average for the year. It also saw a whopping 101% increase in under 50s. We’re thrilled with the launch,” said Monaghan.

“Last night audiences also flocked back to Australia’s favourite comedy Have You Been Paying Attention? which returned to number one in its timeslot.

“With an exciting new line-up, Ten was up week on week in every timeslot between 6pm and midnight and saw an uplift of 4.3 FTA share points week on week, 5.4 points in under 50s.”

There was little change in the top spots, with Seven News’ first half hour taking the win for the night and 1.086m metro viewers, followed by the penultimate episode of Lego Masters which brought in 1.075m. The second half of Seven News, which airs as Today Tonight in some states, took third followed by the first and second half of Nine News. Seven’s House Rules pulled 669,000 metro viewers, making it the tenth most-watched show of the night.

Lego Masters again dominated the key advertising demographics of 16 – 39s, 18 – 49s and 25 – 54s. It was followed by Have You Been Paying Attention in all three, then Masterchef in the first two and Nine News in the 25 – 54s.

ABC News was the most watched for ABC with 751,000 metro viewers, followed by 7.30 on 618,000.

Last night also saw the fifth episode of the final season of Game of Thrones air. The episode is the second last in the season, which concludes next week, and preliminary figures show over 800,000 viewers tuned in across the various viewings. The show lands direct from the US at 11am before being repeated across the day. The single timeslot which brought in the most viewers took 316,000.

Nine edged ahead to take the overall audience share win, holding 21.2% over Seven’s 19.0%, Ten’s 14.6% and ABC’s 13.8%.

It was a similar story at a network level, when Nine again took the highest audience share with 28.1% followed by 27.5% for Seven, 20.4% for Ten and 17.7% for ABC.


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