Ten’s I’m A Celebrity tops entertainment programming on Wednesday night, drawing 725,000 metro viewers

The fourth episode of I’m A Celebrity, Get Me Out Of Here has brought 725,000 metro and 1.013m national viewers to Ten, making it the most-watched entertainment program on Wednesday night.

The show also topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s – something it has been doing consistently since its launch. The Project was the second most popular in the older two demos, while Seven’s Big Bash League coverage took second place with 16-39s.

I’m A Celebrity premiered to 980,000 metro viewers on Sunday, episode two brought in 825,000 and Tuesday night’s third episode 737,000.

The BBL coverage of the Melbourne Stars and Sydney Thunder brought 469,000 to Seven for its second session and 416,000 for the first. 498,000 tuned in for the post-game coverage.

The most-watched programming of the night overall was Seven News which had 906,000 for its first half hour and 925,000 for the second. Nine News had 803,000, and also grew at 6:30pm to 817,000.

The night was won by Seven with a network audience share of 26.5%, followed by Nine Network on 25.7%, Ten with 22.4%, ABC on 15.9% and SBS with 9.6%.

In the primary channel audience shares, Seven sat on top with 18.4%, followed by Nine’s 16.9%, Ten’s 14.7%, ABC’s 10.0% and SBS’ 5.2%. The most-watched multi-channel was 10 Bold with 5.0%.

Nine’s most-watched entertainment programming of the night was Hot Seat which brought 409,000 metro viewers to the channel. In the morning programming, Today continued to close the gap on Sunrise, drawing 235,000 metro viewers compared to Sunrise’s 251,000. In national audiences, Sunrise maintained its substantial lead with 439,000 to Today’s 334,000.


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