Ten’s Stephen Tate on why The Masked Singer snowballs from episode to episode
Ahead of the return of The Masked Singer, Ten ViacomCBS head of entertainment, Stephen Tate, chats with Mumbrella’s Zanda Wilson about what audiences find appealing about the “crazy” format, and how curiosity about who is under the mask helps the show grow audiences throughout each season.
The Masked Singer will return to screens on Monday, 13 September on Network Ten, with the Korean-founded reality format back for a third season.
As with many formats out of Korea, it’s known for its crazy costumes and over-the-top, bizarre presentation style. The format has been successful both in the US and here in Australia, where the finales of the first two seasons each brought in over a million metro viewers.
“I think the main lesson that we’ve learned is you can’t make it crazy enough,” Ten ViacomCBS head of entertainment, Stephen Tate, tells Mumbrella. “It is a completely bonkers format, and the audience just loves how silly and pure the entertainment is, and so we steer right into that.”
