Text 100 picks up Fuji Xerox
Fuji Xerox has appointed Text 100 to handle its PR account.
The announcement:
Sydney, 30 August 2010 — Text 100 Sydney has been appointed as the public relations consultancy for Fuji Xerox Australia following a competitive pitch process. The win follows a number of competitive pitch successes in 2010, continuing the agency’s winning streak. Text 100 is now looking to grow its Sydney team with new hires to support recent business growth.
Text 100 will focus on elevating the Fuji Xerox brand beyond its heritage of ‘the copier and printer company’ to being seen as a leader in integrated document services and sustainability. The agency will be responsible for leading an integrated public relations campaign from media relations and publicity, through to public affairs and issues management. The consultancy will be building upon Fuji Xerox’s past success with trade media to reach out to national business media, analysts and other influencer channels.
“Text 100 demonstrated a strong understanding of our business and presented a bold plan that showed impressive clarity of thought. The account team provided the right mix of strategic and tactical skills and experience,” said Pam Fleming, Corporate Communications Manager, Fuji Xerox Australia.
Adrianne Kern, Managing Consultant, Text 100 Sydney said, “This win is a fantastic start to our financial year (August) and builds on the great client wins we’ve had during the first half of 2010! Fuji Xerox Australia is an exciting brand for us to work with and we’re thrilled to have been appointed. The vision of the company is inspiring and Fuji Xerox Australia has a wealth of research and development materials that we can’t wait to get our teeth into. We’re looking forward to challenging market perceptions of what Fuji Xerox Australia is and what the document of the future might be.”
Fuji Xerox Australia join Text 100’s stable of current clients including: Alibaba.com, Altec Lansing, Amazon Kindle, Cisco Consumer Products, Epsilon, Gartner, IBM, IntraLinks, Lenovo, Macquarie Telecom, Mitsubishi Electric, MTV Games, Optus, OneWater, Plantronics, SanDisk, SunGard, Symantec Consumer, The Mathworks, VMWare, Yahoo!7 and White Ribbon Day.
Source: Text 100 press release
