That’s Life launches Real Food Fast

Pacifc Magazines’ That’s Life has unveiled its new part-work cookery series Real Food Fast. The first edition will be bagged free with That’s Life.

The Announcement:

Monday 6th September 2010 – that’s life!, Australia’s third biggest-selling weekly magazine, has launched a new part-work cookery collection series. The first edition will be bagged free for all readers with the issue on sale next Wednesday 8th September.

Each edition of that’s life! Real Food Fast will contain over 75 recipes, with 128 pages of fullcolour, beautifully presented cookery ideas – with 24 titles to collect.

The move establishes that’s life! as the first mass market magazine to launch a part-work series in Australia, where readers are invited to build a brand new cookery collection – stepby- step – each fortnight.

Fiona Legdin, Publisher, that’s life!, comments, “The move taps into the overseas success of the part-works phenomenon, particularly that seen in the UK, as well as our readers’ love for no-fuss, realistically priced, good food.

“We have invested heavily in this significant brand extension and, as a result, are delighted that all readers can enjoy the first edition, Tasty Chicken, bagged free with this week’s magazine.”

that’s life! Real Food Fast will be sold on a fortnightly basis alongside that’s life! in selected newsagents and Coles supermarkets nationally, retailing at $9.95.

Source: That’s Life! press release


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