News Ltd buys the rest of Getprice
News Digital Media has bought the part of brand comparison site Getprice.com.au that it did not already own. This follows the News Ltd company’s increase to a 52.5% stake in Getprice in July last year.
The Announcement
The chief executive officer of News Digital Media, Richard Freudenstein, today announced that the company has completed the acquisition of Australia’s biggest* comparison shopping site Getprice.com.au.
Founded in 2005, Getprice helps consumers make informed purchasing decisions by enabling them to research products and compare offers from hundreds of retailers nationwide.