The Aunties launches anonymous messaging tool

The Aunties has launched an anonymous messaging tool to better understand how women, non-binary, and gender diverse people are feeling across the advertising and creative industries.

The Aunties is a not-for-profit mentoring group set up 2021. In partnership with feedback technology company Signals, Auntie Intel is a monthly check-in that collects real-time sentiment from The Aunties’ community of over 2,500 members.

The goal is to gather data on how the community is feeling throughout the year, across pitch patches, school holidays, major events and so on.