The Australian Cybersecurity Centre launches campaign for Stay Smart Online Week

To mark Stay Smart Online Week, which runs from 7 to 13 October, The Shannon Company has created a campaign for the Australian Cybersecurity Centre to educate Australians on how easily criminals can access identities, money and personal information.

The campaign includes a range of ads which provide simple steps people can take to protect their privacy and information online.

The ads show people, with their faces and voices obscured, talking about how they gained access to people’s information. Their identities are revealed at the end of the ad to show cybercriminals could be anyone.

According to the campaign, one in five Australians fall victim to cybercrime.

Michael Daddo, behaviour change partner at The Shannon Company, said in a statement: “Most Australians, regardless of age, education or broader demographic background, share the complacent belief that ‘it doesn’t happen to people like me’. The challenge was, how do we get everyone to proactively and ongoingly take simple steps to stay safe online?”

“Confessions of a cybercriminal shows the plans, the schemes and the sophisticated methods that cyber crims are today using to target people. Taking appropriate steps to improve your security online is actually quite simple.”

The ads will be shown across TV and digital media. Static ads will also appear as well as posters, postcards, social media graphics and Stay Smart Online fact sheets.


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