The Bachelorette delivers 631,000 metro viewers on second outing

Ten’s The Bachelorette, which features ex-Googlebox and I’m A Celebrity star Angie Kent on her hunt for love, has brought in 631,000 metro viewers for its second episode. It premiered to 716,000 on Wednesday night.

The show also topped all three of the key advertising demographics – 16-39, 18-49 and 25-54 – followed by Ten’s Gogglebox, which featured the Goggleboxers watching Kent on The Bachelorette. Kent’s season is still tracking higher than Ali Oetjen’s in 2018 which saw 539,000 metro viewers tune in for the second episode.

Kent’s season is tracking higher than 2018’s The Bachelorette, with the premiere up 13.5% on the previous year

Ten was also the most-watched network with metro audiences 25-54 (23.3%) and 16-39 (28.1%).

The Block was the most-watched entertainment program overall for the evening, bringing in 747,000 metro viewers and landing in third place across the three key demographics. 704,000 watched Gogglebox, which airs at 8.30pm, after both The Bachelorette and The Block at 7.30pm.

When regional figures were added in to the metro numbers, Googlebox just cracked 1m viewers, pushing close to The Block on 1.065m. The Bachelorette delivered 860,000.

Seven News was the most-watched program overall (914,000), Nine News was the most-watched for Nine (773,000) and ABC News was the most popular for the public broadcaster (598,000).

Bride and Prejudice fell to 384,000 metro viewers on Seven, while Nine’s Love Island dropped to just 240,000. Bride and Prejudice airs at 7.30pm, while Love Island comes on at 8.30pm.

While Nine was the most-watched channel for the night with a 17.5% audience share, Seven took the lead as a network, holding 28.9% to Nine Network’s 26.8%. Seven held 17.0% as a channel. Both sat above Ten which held 16.2% as a channel and 22.7% as a network and ABC with 8.6% and 13.5%. 7Two was the most-watched multi-channel with 5.8%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.