Angie Kent’s season of The Bachelorette debuts to 716,000 metro viewers

The Bachelorette on Ten delivered 716,000 overnight metro viewers last night, and topped the key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54.

The season launch puts it 13.5% above last year’s first episode. Last year’s offering featuring Ali Oetjen had the lowest series debut to date, with 631,000.

Angie Kent’s debut also topped that of Georgia Love in 2016, which had 655,000, but was unable to beat Sophie Monk’s 951,000 in 2017 or Sam Frost’s 2015 debut of 875,000.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.