The Bachelor’s second ep pulls 693,000 metro viewers

The second episode of this year’s season of The Bachelor had 693,000 metro viewers on Ten last night, according to OzTAM’s preliminary overnight metro ratings.

The show topped the key advertising demographics of those aged 16 to 39, 18 to 49, and 25 to 54, however it was well down on last year’s equivalent episode which had 822,000, and 2017’s 739,000.

Both 2017’s Bachelor (Matty J) and last year’s (Nick ‘Honey Badger’ Cummins), however, were already known to viewers before taking on the role. This year, Ten has said it wants to go back to basics with the program.

The ‘back to basics’ season kicked off on Wednesday night to 828,000 metro viewers.

Nine screened The Ashes during the 7:30pm prime-time slot and throughout the evening in some cities on its primary channel, while the NRL occupied the primary channel in Sydney and Brisbane.

The most-popular was session one of day one of The Ashes, which across Melbourne, Adelaide and Perth had 477,000 metro viewers.

Thursday night’s extended Home and Away on Seven had 565,000 metro viewers.

And overall Seven News was the most-watched program with 950,000 metro viewers, compared to Nine’s 815,000.

Nine’s sports line-up, however, helped it to the overall win, with a 23.9% audience share, ahead of Seven’s 16.3%, Ten’s 12.2%, ABC’s 8.7%, and SBS’ 5.5%.

The most-watched multi-channel was 9Gem – which in some cities carried The Ashes – with 6.6%, further helping the Nine Network take out a winning 34.6% share. Seven Network had 26.6%, while Network Ten finished on 17.7%. ABC’s channels had a 12.7% share, and SBS Network had 8.3%.

In the 25 to 54 demographic, Nine’s primary channel was the clear winner on 24.9%, ahead of Ten’s 16.6% and Seven’s 13.8%. Nine also had a commanding 38% share of the 25 to 54s on a network level.

In the 16 to 39s, Nine also came out on top with a 25.5% share, while Ten had 20.7%, and Seven just 12.3%. 9Gem had a 9.7% share in the 16 to 39s, so Nine Network dominated with a total of 39.9% share in the demographic.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.