The BBC’s Science of Memory study changes how we think about storytelling
Peter Pynta, the director of sales and marketing at Neuro-Insight, doesn’t hold back when talking about the importance of ensuring audiences remember branded content. Long-term memory, he argues, is a crucially important measure of success because it’s what’s actually resonating with consumers.
“Make no mistake,” he warns, “if your piece doesn’t get into someone’s memory, it’s got no hope of influencing future purchase behaviour.”
Neuro-Insight’s Peter Pynta on stage
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