‘The best number of brands is one’: SBS folds audio into On Demand and adds FIFA+ channel

SBS has become the first Australian free-to-air network to bring its video and live audio offering together under one umbrella, as it folds its audio stations into On Demand.

The seven live audio channels now available on SBS On Demand are SBS Radio 1, SBS Radio 2, SBS Radio 3, SBS South Asian, SBS Chill, and SBS PopAsia. The latter two channels will also include accompanying visuals to match the mood of the music.

“They say that the best number of brands is one,” James Taylor, managing director of SBS announced at the station’s upfront in Sydney on Wednesday afternoon.