The Block’s Shelley Craft features in Canstar’s latest TVC

Shelley Craft, one of the hosts on Nine’s home renovation program The Block, stars in Canstar’s latest television commercial.

The ad, created by Noisy Beast, features Craft manoeuvring through an unfinished kitchen telling Australians to “use the experts” when making big decisions such as renovating and deciding on their home loan.

Simone Davison, group manager of marketing at Canstar, said in a statement: “We’re firm believers that getting an expert on board to support with life’s big decisions can make all the difference, and this rings true for a property reno, buying a new home or when choosing a loan.

“Partnering with Shelley Craft is really exciting for us, she’s the one offering her expertise to The Block contestants to help them get a better score, and we felt she was a great fit for Canstar, as we offer our finance expertise to Aussies to help them get a better deal on their home loan, home insurance, and much more.”

Prior to featuring Craft in its ads, Canstar had ads which tied into Ten’s Masterchef and I’m a Celebrity Get Me Out of Here.

David Brown, managing director at Noisy Beast, added: “We’re now launching our fourth campaign with Canstar, and the results are bigger and better every time. We’re using our learnings to leverage an integrated approach with one of the biggest media properties of the year at time of year when consumers are in market. And just like The Block, Shelley is sure to help Canstar attract a crowd.”


  • Canstar Group Executive, Digital &; Marketing: Sara Tweedly
    Canstar Group Executive, Commercial: Paul Duggan
    Canstar Group Manager, Marketing: Simone Davison
    Talent: Shelley Craft
  • Creative and Media Agency: Noisy Beast
    Managing Director: David Brown
    Creative Director: Murray Bransgrove
    Senior Copywriter: James Blow
    Account Director: Laura Butler
    Account Executive: Tessa Symon
    Producer: Claire Crawford
    Media Director: Ben Lynch
    Senior Account Manager (Media): Ashleigh Budgen
    Production Company: The Pound
    Director: Dogboy (Ant Alekna and Matthew McCaughey)
    Producer: Darcy Maine
    Sound Engineer: Rodney Lowe – Production Alley
    Colourist: Dan Stonehouse – Crayon
    Photographer: Paul Hermes

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