Dr Mumbo

The Campaign Palace does digital

While bashing The Campaign Palace is becoming increasingly akin to setting fire to a puppy that’s already drowning, Dr Mumbo can’t help but point out the agency’s curious new website.

campaign_palace_new_websiteFor starters, it’s asked its “friends at Ted Perez & Associates in Los Angeles” to rebuild the agency website. It seems rather sad that nobody in the entire Y&R Brands group locally was up to the job.

But it may help explain the curious decision to go with the American date convention of month first, then day of the month. Which might make potential Australian clients think they’re looking at a US agency.

And then there’s the fact that the agency’s blog, “The Latest” has only five items, none of which can be linked to. The five?

  • An item about the fact that there’s a new website;
  • A press release type article about opening a Jakarta office;
  • A press release type item dated November about how the agency “recently won two Effies”. If by recently, you mean August. Sadly there’s no room to mention that the Effie awards were both bronze.
  • An article that no agency would want a client to see on why the industry pays badly, and treat its graduates as “cheap labor”.
  • An article from associate creative director Karl Fleet on why he likes watching wrestling

Unhappily, because of the somewhat curious SEO approach to the website, Google is somewhat baffled about The Campaign Palace, which might make potential clients think they’re looking at an Indonesian agency:




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