How to raise a kid in adland and winning the attention war: Mumbrella360

A one-of-a-kind discussion on motherhood and its impact on the advertising sector, and a masterclass on grabbing and holding consumers’ attention will be covered by Mumbrella360 2025.

More than 75% of mothers take charge of household spending, but in the advertising industry — where the work produced directly impacts consumer spending — mums account for just 10% of those working in creative departments.

It’s an issue that will be tackled in the first of the freshly announced Mumbrella360 sessions — ‘Can Motherhood and Advertising Ever Co-Parent?’

It’s a panel made up of some of adland’s most accomplished mums (plus a dad) — BMF’s chief strategy officer, Christina Aventi; TBWA and Eleven’s executive creative director, Matt Stoddart; AKQA’s ECD, Tara McKenty; Special’s group creative director, Sian Binder; and executive creative director and ex-Dentsu Creative ECD, Sarah McGregor – who’s also moderating the talk — are set to conduct an unapologetically honest discussion about the hardships parents endure in the advertising industry, drawn from their own experiences.

(L-R): Christina Aventi, Matt Stoddart, Tara McKenty

At the same time, they’ll also unpack the issue of women leaving the industry in their 30s and 40s.

The session will provide delegates with easy-to-implement, effective strategies to support parents in their respective work environments, and insights into how mums and motherhood shape the advertising industry, problem-solving, and creativity.

(L-R): Sian Binder, Sarah McGregor

The second session — which is also the second masterclass announced for the conference — is gearing up to be an insightful exploration of focus and how brands can not only ensnare consumers’ focus, but make the most of it for better growth and profits.

The Lab Insight and Strategy’s head of behavioural science and executive director, Nikki Dahlgren, and group behavioural strategy director, Jonny Hanratty, will leverage behavioural science to dive deep into the science behind attention and focus, while supplying delegates with data-driven strategies to help their brands become the centre of attention 24/7.

(L-R): Nikki Dahlgren, Jonny Hanratty

The Mumbrella360 session roster contains a plethora of talent looking to empower marketing and media professionals with the insights they need to propel their businesses and brands forward.

Rob Mayhew will be in attendance, along with Uber’s Andy Morley, Jenny Melhuish from ALDI, and other luminaries.

This year, Mumbrella360 will be at Carriageworks in Sydney on May 27 to 29.

The earlybird ticket sale ends on March 28. Tickets can be purchased here.

Got a tip?

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Linkedin

topics AKQA BMF Christina Aventi Eleven Jonny Hanratty Matt Stoddart Mumbrella360 Mumbrella360 2025 Nikki Dahlgren Sarah McGregor Sian Binder special Tara McKenty TBWA The Lan Insight & Strategy

Share Tweet Share

Have your say

Login with:

Continue with LinkedIn

or

Comment anonymously

Your comment will be marked as unverified

Name

Comment

Δ