The CMO roundabout spins faster

Welcome to a jetlagged edition of Unmade, written in drizzly British suburbia on Wednesday evening, my time, and Thursday morning yours.

It turns out I may not have picked the ideal time of year to pop back. I’m yet to glimpse the sun since my arrival on Tuesday. Or to taste a decent cup of coffee, come to that. Still, the baked goods are top notch. And the Marmite hummus is positively terrifying. I give it six months before Vegemite copies it.

Happy International Tempranillo Day. That may be what I need. This was always going to be a bumpy week while I found my new writing rhythm.

CMO lifespans

As an editor, I’ve always loved power lists. When you get them right, they can be quite meaningful.