The Core Agency takes on Just Better Care as a client

The Core Agency has won a competitive pitch for the creative account for in-home aged care and disability support service, Just Better Care.

The agency’s remit will include strategy, creative, design, digital and content.

Just Better Care has appointed the core agency to its creative account

Just Better Care is based in Sydney but has over 30 independently owned and franchised operations across NSW, ACT, Victoria and Queensland.

Christian Finucane, founder and creative partner at The Core Agency, said: “Just Better Care represents a team of great people doing wonderful work. We love the fact that they are genuinely passionate about treating all their customers with dignity and respect. We’re excited to help tell their story.”

Ryan McMahon, marketing manager at Just Better Care, added: “We were extremely impressed in the pitch with Core’s understanding of our category and the empathy it demonstrated with our customers. The single-minded Core Idea the team presented will help us communicate the Just Better Care brand across all our channels.”

The Core Agency’s client list also includes IGA Supermarkets, QBE Insurance, Key Pharmaceuticals, Evergreen, Elders Insurance, Beem It and PwC.


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