The Daily Aus launches second newsletter vertical to combat potential Meta shut down
The Daily Aus (TDA) has launched a new newsletter vertical in an effort to move its audience away from Meta while uncertainty remains about the future of news on Facebook and Instagram.
The new vertical – a dedicated sports newsletter – follows TDA’s tagline of ‘Now It Makes Sense’, hoping to make sports news accessible and understandable for young Australians.
They seem to be overhyping these Meta changes to promote their newsletter. The changes are clearly about news links on Facebook, not organic Instagram posts which there’s essentially no distinction between on someone’s feed except for how much someone engages with them and therefore what their personal algorithm promotes.