The distrust data shows there’s no political downside to hammering Facebook
Welcome to Unmade, written while you were sleeping on Wednesday morning. Is it really December already?
Happy Bifocals at the Monitor Liberation Day.
Today: The brands the Australian public do not trust, and – on the day the government announces an inquiry into social media harm – the reason why there are no votes in defending Facebook.
If you‘ve got 21 minutes to spare, then I’ve a suggestion for just how to use it. At the time of writing, the video I’m going to recommend only had 63 views since being uploaded on Monday, so you’ll be ahead of your marketing counterparts.
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Great recap as I don’t currently have 21 minutes to sit and watch the full video from RMR. My biggest takeaway? The fact that in the breakdown by political affiliation, the ALP voter table is exactly the same as the baseline “All Australia” data – meaning that there might be some hope for Labor yet?
Also re the Government’s decision to go after social media – let’s file that under pure showboating because if they really cared THAT MUCH about the harm being done to Australian voters by the social media platforms, they would be investing time, effort and actual $$$ in mental health services, healthcare generally, schools, education, aged care, banning advertising by gambling companies – so many other more effective, but ultimately less opinion-changing or vote-winning areas than the David vs Goliath scenario of plucky old Australia going up against evil Mark Zuckerberg.