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The fall, rise and fall of social media to be debated at Mumbrella360

Joe Talcott

Joe Talcott

A panel comprising senior marketers and one of the oldest word of mouth-led businesses in the world will debate the evolution of social media and word of mouth marketing at Mumbrella360, in just under two weeks time.

The session will draw on lessons from the history of marketing to make predictions about the future of social networks such as Facebook.

The panel is curated by former McDonald’s and News Limited marketer and AANA president Joe Talcott.

Talcott’s panelists include Carl Mogridge, Digital Marketing Manager at cosmetics brand Avon which was one of the first in the world to build its brand via word of mouth marketing long before the digital age began.

Also on the panel is Joe Pollard, CEO of advertising agency Publicis Mojo. Pollard was previously CEO of ninemsn and she and Talcott have previously held public differences of opinion on whether the internet constitutes an advertising medium or a utility.

Also on the panel Doug Chapman, managing director of digital agency Amnesia Razorfish and co-founder of Social Media Club Sydney.

m360Talcott said: “Social networks are not new. And social media has had its ups and downs over the years, long before the digital revolution. Knowing what happened in the past can help marketers make better decisions on how to use social media effectively. Even knowing the difference between “social network” and “social media” can be beneficial.”

Mumbrella360 takes place on June 5 and 6 at the Hilton Hotel in Sydney.

Tickets to the conference are available here. 

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