The Guardian Australia announces new partnerships manager
Guardian Australia has snagged a new partnerships manager from Schwartz Media – Charlotte Byrne.
The announcement:
Charlotte Byrne will be joining Guardian Australia as partnerships manager.
Byrne joins Guardian Australia from Schwartz Media, where she was responsible for leading and developing the sales team across direct, agency and media partnerships.
Mason Rook, commercial director, said:
“I’m delighted to welcome Charlotte to the Guardian Australia team. Her proven track record in delivering strategic partnerships coupled with her passion for purpose-driven initiatives make her an invaluable addition to Guardian Australia. I’m looking forward to working with Charlotte to develop new opportunities and expanding our partnerships portfolio.”
Charlotte Byrne comments:
“In a time where independent, trusted journalism has never felt more crucial, I am thrilled to be joining the Guardian Australia’s team. I am looking forward to growing and expanding on their incredibly impressive portfolio of clients and opportunities.”
As partnerships manager, Byrne will help to unlock revenue streams with values-aligned brands, and with whom the Guardian can collaborate on joint marketing initiatives.
Guardian Australia’s commercial team continues to focus on strategic content collaborations with major advertisers, solidifying its position as Australia’s leading purposeful publisher.
Byrne commences at Guardian Australia on 4th March 2024.
Source: The Guardian | Australia
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